Experience the Art of Luxury Tea

White Lion Tea: Elevating Luxury in Every Sip

Monogram Logo Design
Brand Repositioning & Rebrand Strategy
Website Redesign & UI/UX Direction
Website Redesign & UI/UX Direction
Digital Banner Ad Campaigns
Product Catalog Art Direction & Layout
Visual Content Hierarchy & Messaging
I’m Shelley, an art director passionate about elevating luxury tea brands through modern, strategic design. By focusing on clarity and impact, I help brands like White Lion Tea stand out in the refined hospitality market.

I believe great design is both beautiful and purposeful. My process is rooted in research, collaboration, and a passion for details that make brands memorable. I’m inspired by the ever-evolving beauty industry and love translating trends into timeless visuals.

White Lion is a luxury, lifestyle beverage brand celebrated for its deluxe tea programs in the hospitality industry. When White Lion approached us, their brand was thriving-but their website was holding them back. We partnered to create a digital experience that matched their elevated standards and timeless sophistication.

  • Challenge: White Lion’s previous website did not reflect their status as a leader in luxury hospitality teas.

  • Solution: We redesigned their site and crafted new email templates, ensuring every asset was easily editable for their team post-launch.

  • Result: The final site embodies White Lion’s refined aesthetic, offering seamless navigation and a visually immersive experience that resonates with their discerning clientele.

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A Look Back: The Original White Lion Tea Website

Before the redesign, White Lion Tea’s website didn’t fully capture the brand’s luxury and sophistication. The outdated design limited user engagement and didn’t reflect the premium quality of their tea programs.

  • Visuals: Cluttered layout, dated typography, and inconsistent branding
  • User Experience: Difficult navigation and lack of clear calls-to-action
  • Content Management: Limited flexibility for client updates
White Lion Tea Home Page
White Lion's Home Page
Barbara Johnson

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Cluttered, outdated
white-lion-tea
White Lion's Old Product Landing Pages
Mark Miller

Dolor consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Difficult to navigate
more-tea
White Lion's Old Product Landing Page
Danielle Stevenson

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Delicious tea poor UI

Rebranded Lux Tea Website

white-lion-home-page-new
Released 2019

Homepage

My Role: Art Director

Breathtaking Imagery. Full-width, high-resolution photos capture the essence of White Lion’s premium blends and hospitality settings

white lion tea product landing page
Released 2019

Product Page

Author: Tiffany Singletary, Wallace Graham

Sophisticated Typography: A blend of serif and script fonts evoke luxury while maintaining readability

Released 2019

Blog Page

Author: Tiffany Singletary, Wallace Graham

Modern Color Palette: Cool tones with gold accents reflect the brand’s heritage and contemporary appeal

Elevate the tea experience by crafting luxurious, thoughtfully curated blends that inspire relaxation and enrich hospitality environments.
Chill Out

The Ultimate Cold Brew Tea Guide

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How to Make Cold Brew

Enjoy a refreshing, smooth iced tea with minimal effort-no hot water required. Cold brewing brings out the natural sweetness of your favorite tea blends, leaving bitterness behind. Here’s how to make your own:

What You’ll Need:

  • 1 tea sachet for every 6–8 ounces of filtered water (adjust to taste)
  • A pitcher or mason jar
  • Optional: sweetener, lemon slices, mint, cucumber, or fresh fruit
Steps
  • Place your tea sachet(s) in a pitcher or jar, then add cold or room temperature water.
  • Cover and refrigerate. Let the tea infuse for 6–8 hours for white or green teas 8–12 hours for black, oolong, or herbal teas
  • Remove the sachets. Add any sweeteners, fruit, or herbs you like.
  • Pour over ice and enjoy!

Cold brewed tea stays fresh in the fridge for up to 3–5 days when covered. Experiment with flavors and add-ins to make it your own

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