I’m a strategic UX and design leader with over a decade of experience turning behavioral insights into high‑impact digital experiences. I began my career as a visual designer, creating campaigns, social content, and full rebrands for many Arizona businesses, which grounded my practice in storytelling, craft, and fast, iterative execution. That early work shaped my eye for clarity, narrative, and brand integrity.
Over time, that foundation evolved into a multidisciplinary approach that blends omni‑channel research, interaction design, and creative direction. I specialize in visual storytelling, ecommerce optimization, and cross‑functional collaboration, driving measurable growth through data‑informed design and creative innovation. Whether refining complex funnels or shaping brand narratives, I bring clarity, agility, and a user‑first mindset to every challenge.
Insight‑driven UX/UI direction for customer‑first, conversion‑focused digital experiences.
Digital and campaign‑ready visuals that strengthen brand clarity and customer engagement.
A/B testing leadership, funnel diagnostics, and UX/UI refinements that drive measurable business impact.
Stakeholder alignment, UX prioritization, and collaborative guidance across Product, Dev, Marketing, and Ecomm.
I turn research, goals, and feedback into clear, actionable direction.
I bring structure and focus to messy inputs and cross-functional noise.
I blend story and systems to deliver beautiful, effective solutions.
Empathy, clarity, and collaboration—how I lead, guide, and partner.
Shelley’s calm and professional demeanor transformed a challenging interview—marked by technical issues and tough questions—into a productive, respectful session. Her ability to stay composed and guide the customer with clarity and empathy was truly impressive.
Clarify business goals, customer expectations, and cross‑functional priorities. Audit digital touchpoints to surface experience gaps, brand inconsistencies, and operational constraints.
Use mixed‑method research, experimentation, and analytics to understand behaviors, friction points, and opportunities. Partner with Product, Marketing, Ecomm, and Engineering to validate assumptions early.
Translate findings into actionable frameworks, journeys, and UX/UI recommendations. Align stakeholders around experience priorities, success metrics, and scalable design decisions.
Guide concepts through delivery with clear UX strategy, prototypes, and system‑aligned UI. Collaborate across teams and agency partners to launch, measure, and iterate for performance and customer impact.
Connect with me
Let’s connect—reach out to collaborate, commission, or explore how strategic storytelling can elevate your brand.
UI (User Interface) design focuses on the look and feel of a product, while UX (User Experience) design ensures the product is easy, intuitive, and enjoyable to use. Both are essential for creating successful digital experiences
Hiring a local Arizona UI/UX designer means you benefit from regional insights, an understanding of local user preferences, and easier collaboration for businesses based in Phoenix, Tucson, and beyond.
User research uncovers real user needs and pain points, guiding design decisions that make your website or app more effective, user-friendly, and aligned with your business goals
My process includes discovery and user research, wireframing, prototyping, user testing, and iterative design-ensuring each step is informed by data and user feedback
Absolutely. I regularly collaborate with clients, developers, and stakeholders to ensure smooth communication and a seamless handoff from design to development
Yes, I provide a full range of design services, including graphic design for branding, logos, and marketing materials, as well as UI/UX design for websites and digital products. This ensures your brand is visually consistent across all platforms.
I use industry-standard tools like Figma, Sketch, Adobe XD for design, and UserTesting, dScout, Hotjar, Contentsquare, Dynatrace, and Google Analytics for user research and usability testing.
Yes! I specialize in redesigns and UX audits that identify pain points and opportunities, then implement user-centered improvements to boost engagement and conversions.
I specialize in a wide range of graphic design projects, including logo design, brand identity, social media graphics, marketing collateral, and print materials. My goal is to create visually compelling designs that strengthen your brand and support your business objectives.