Designing intuitive experiences from insight to impact
Strategic designer, researcher, and facilitator transforming complexity into clarity through user-centered innovation and actionable storytelling.
- Refine messaging and flow to strengthen trust and reduce friction
- Uncover and synthesize user insights to drive meaningful design improvements
- Align research findings with strategic goals to deliver stakeholder-ready clarity
Driving Measurable Impact Through UX Strategy
Clarity. Trust. Conversion
I turn feedback into flows that build trust and drive results.
Crafting Intuitive Experiences
My Vision
Leverage user research and analytics to create user centered web design that drives engagement and conversions.
My Mission
To deliver innovative and effective user centered web design solutions aligned with business objectives, enhancing user experience across all channels.
A/B Test Insights
Years of Experience
Increased Add to Cart Rate
Tools Proficient In
A Portfolio of Inspired Web Creations
Pixels with Purpose
Who I Am
About Me
Hi, I’m Shelley. I’m a web designer who blends creativity, research, and data-driven insights. I love playing video games and cooking new recipes at home.
What I do
I craft visually stunning websites, intuitive interfaces, and memorable brands through graphic design, user experience research, and data analytics.
My Portfolio
Welcome to my portfolio-a curated collection of projects where thoughtful design meets data-driven insight. Each piece reflects my passion for crafting intuitive user experiences, compelling visuals, and measurable results.
How I work
From user research and A/B testing to clean, conversion-focused web design, these projects showcase how I help brands grow through purposeful, user-centered solutions.
My Work
Refreshing a Premium Tea Brand Experience
FAQs
What’s the difference between UI and UX design?
UI (User Interface) design focuses on the look and feel of a product, while UX (User Experience) design ensures the product is easy, intuitive, and enjoyable to use. Both are essential for creating successful digital experiences
Why should I hire a UI/UX designer based in Arizona?
Hiring a local Arizona UI/UX designer means you benefit from regional insights, an understanding of local user preferences, and easier collaboration for businesses based in Phoenix, Tucson, and beyond.
How does user research improve my website or app?
User research uncovers real user needs and pain points, guiding design decisions that make your website or app more effective, user-friendly, and aligned with your business goals
What is your process for a typical UI/UX project?
My process includes discovery and user research, wireframing, prototyping, user testing, and iterative design-ensuring each step is informed by data and user feedback
Can you work with my team or developer during the project?
Absolutely. I regularly collaborate with clients, developers, and stakeholders to ensure smooth communication and a seamless handoff from design to development
Do you offer both graphic design and UI/UX design services?
Yes, I provide a full range of design services, including graphic design for branding, logos, and marketing materials, as well as UI/UX design for websites and digital products. This ensures your brand is visually consistent across all platforms.
What tools do you use for UI/UX design and user research?
I use industry-standard tools like Figma, Sketch, Adobe XD for design, and UserTesting, dScout, Hotjar, Contentsquare, Dynatrace, and Google Analytics for user research and usability testing.
Can you help improve the user experience of an existing website or app?
Yes! I specialize in redesigns and UX audits that identify pain points and opportunities, then implement user-centered improvements to boost engagement and conversions.
What types of graphic design projects do you specialize in?
I specialize in a wide range of graphic design projects, including logo design, brand identity, social media graphics, marketing collateral, and print materials. My goal is to create visually compelling designs that strengthen your brand and support your business objectives.