Experience the Art of Luxury Tea
White Lion Tea: Elevating Luxury in Every Sip
I’m Shelley, an art director passionate about elevating luxury tea brands through modern, strategic design. By focusing on clarity and impact, I help brands like White Lion Tea stand out in the refined hospitality market.
I believe great design is both beautiful and purposeful. My process is rooted in research, collaboration, and a passion for details that make brands memorable. I’m inspired by the ever-evolving beauty industry and love translating trends into timeless visuals.
White Lion is a luxury, lifestyle beverage brand celebrated for its deluxe tea programs in the hospitality industry. When White Lion approached us, their brand was thriving-but their website was holding them back. We partnered to create a digital experience that matched their elevated standards and timeless sophistication.
Challenge: White Lion’s previous website did not reflect their status as a leader in luxury hospitality teas.
Solution: We redesigned their site and crafted new email templates, ensuring every asset was easily editable for their team post-launch.
Result: The final site embodies White Lion’s refined aesthetic, offering seamless navigation and a visually immersive experience that resonates with their discerning clientele.
A Look Back: The Original White Lion Tea Website
Before the redesign, White Lion Tea’s website didn’t fully capture the brand’s luxury and sophistication. The outdated design limited user engagement and didn’t reflect the premium quality of their tea programs.
Visuals: Cluttered layout, dated typography, and inconsistent branding
User Experience: Difficult navigation and lack of clear calls-to-action
Content Management: Limited flexibility for client updates
Barbara Johnson
Dolor consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Cluttered, outdated
Mark Miller
Dolor consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Difficult to navigate
Danielle Stevenson
Dolor consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Delicious tea poor UI
Rebranded Lux Tea Website
Released 2019
Homepage
My Role: Art Director
Breathtaking Imagery. Full-width, high-resolution photos capture the essence of White Lion’s premium blends and hospitality settings
Released 2019
Product Page
Author: Tiffany Singletary, Wallace Graham
Sophisticated Typography: A blend of serif and script fonts evoke luxury while maintaining readability
Released 2019
Blog Page
Author: Tiffany Singletary, Wallace Graham
Modern Color Palette: Cool tones with gold accents reflect the brand’s heritage and contemporary appeal
Elevate the tea experience by crafting luxurious, thoughtfully curated blends that inspire relaxation and enrich hospitality environments.
Chill Out
The Ultimate Cold Brew Tea Guide
How to Make Cold Brew
Enjoy a refreshing, smooth iced tea with minimal effort-no hot water required. Cold brewing brings out the natural sweetness of your favorite tea blends, leaving bitterness behind. Here’s how to make your own:
What You’ll Need:
- 1 tea sachet for every 6–8 ounces of filtered water (adjust to taste)
- A pitcher or mason jar
- Optional: sweetener, lemon slices, mint, cucumber, or fresh fruit
Steps
- Place your tea sachet(s) in a pitcher or jar, then add cold or room temperature water.
- Cover and refrigerate. Let the tea infuse for 6–8 hours for white or green teas 8–12 hours for black, oolong, or herbal teas
- Remove the sachets. Add any sweeteners, fruit, or herbs you like.
- Pour over ice and enjoy!
Cold brewed tea stays fresh in the fridge for up to 3–5 days when covered. Experiment with flavors and add-ins to make it your own
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