I believe great design is both beautiful and purposeful. My process is rooted in research, collaboration, and a passion for details that make brands memorable. I’m inspired by the ever-evolving beauty industry and love translating trends into timeless visuals.
As Creative Strategist, I led the development and execution of the campaign’s visual identity and digital presence. My responsibilities included:
Shaping the brand’s voice and visual direction for social media
Designing campaign assets for web, social, and influencer collaborations
Coordinating with marketing and content teams to ensure cohesive storytelling
Overseeing the rollout of interactive content and community engagement initiatives
Lash Affair Monogram & Brand Refresh (2018–2019)
Challenge: Create seamless digital experiences to support product launches and promotions.
Process: Worked from creative briefs to design landing pages and web assets that matched campaign messaging and visuals.
Solution: Delivered responsive, visually cohesive landing pages and banners optimized for user experience and conversions.
Results: Improved landing page performance and increased conversion rates for key campaigns.
Role: Art Director / Brand Designer
ion™ a Sally Beauty Brand: Instagram Campaigns
Challenge: Elevate brand presence and foster community through social media.
Process: Developed a content calendar, collaborated with influencers, and crafted interactive posts and stories aligned with brand values.
Solution: Planned, styled, and executed original photoshoots in-house, creating detailed shot lists and creative briefs. Managed all aspects-from selecting products, layout, and themes to directing photography and styling-to ensure brand consistency and versatile content.
Result: Generated hundreds of social engagements and grew the brand’s community with fresh, original content that resonated deeply with their audience.
Challenge: Drive higher engagement and conversions through email campaigns in a crowded beauty market.
Process: Researched audience preferences, designed visually appealing templates, and tailored messaging to highlight new products and promotions.
Solution:Launched a series of branded, mobile-optimized emails with strong calls to action and cohesive visuals.
Result: Increased open and click-through rates, leading to higher traffic and sales from email campaigns.
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