About me
I design with intent—turning user insights into story-rich, emotionally intelligent experiences that drive impact. I also love cooking and playing video games.
My creative journey
The Journey That Shaped My Craft
I started out as a graphic designer—drawn to color, composition, and the power of visual storytelling. That foundation led me into marketing, where I learned to shape narratives that resonate and drive action. Over time, I felt the pull toward product design, shifting into UI where I could craft interfaces that not only looked good but worked beautifully. Eventually, my curiosity deepened into UX research, where I found my stride: uncovering patterns, decoding behavior, and translating data into design decisions that matter.
Each chapter sharpened my versatility. I don’t just design—I read between the lines, connect the dots, and build experiences that are both strategic and human.
Get to know the storyteller behind the insights
Every click is a conversation—our job is to listen, decode the silence, and design with empathy.
What drives my work
Where Curiosity Meets Craft
I approach research with a designer’s eye and a strategist’s mind—driven by patterns, emotion, and clarity. My background in visual storytelling fuels empathy, while my love of structure turns complexity into confident direction. Every insight is a chance to design smarter, with purpose.
I decode behavior and surface insights.
I see emotion in every interface.
I turn complexity into clarity.
Companies I've worked with
