Empowering beauty through strategic campaigns.
Ion Sally Beauty | Campaign Highlights & Creative Leadership
As the Creative Strategist for Ion Sally Beauty, I brought campaigns to life across digital platforms, focusing on web, social, and email marketing.
I believe great design is both beautiful and purposeful. My process is rooted in research, collaboration, and a passion for details that make brands memorable. I’m inspired by the ever-evolving beauty industry and love translating trends into timeless visuals.
As Creative Strategist, I led the development and execution of the campaign’s visual identity and digital presence. My responsibilities included:
Shaping the brand’s voice and visual direction for social media
Designing campaign assets for web, social, and influencer collaborations
Coordinating with marketing and content teams to ensure cohesive storytelling
Overseeing the rollout of interactive content and community engagement initiatives
To empower individuals to express their unique beauty boldly and authentically by creating engaging, social-first campaigns that foster community, inspire confidence, and elevate the Ion Sally Beauty brand in the digital space.
Landing Page & Web Asset Design
Lash Affair Monogram & Brand Refresh (2018–2019)
Challenge: Create seamless digital experiences to support product launches and promotions.
Process: Worked from creative briefs to design landing pages and web assets that matched campaign messaging and visuals.
Solution: Delivered responsive, visually cohesive landing pages and banners optimized for user experience and conversions.
Results: Improved landing page performance and increased conversion rates for key campaigns.
Role: Art Director / Brand Designer
Social Campaign Strategy
ion™ a Sally Beauty Brand: Instagram Campaigns
Challenge: Elevate brand presence and foster community through social media.
Process: Developed a content calendar, collaborated with influencers, and crafted interactive posts and stories aligned with brand values.
Solution: Planned, styled, and executed original photoshoots in-house, creating detailed shot lists and creative briefs. Managed all aspects-from selecting products, layout, and themes to directing photography and styling-to ensure brand consistency and versatile content.
Result: Generated hundreds of social engagements and grew the brand’s community with fresh, original content that resonated deeply with their audience.
Email Marketing Design
Challenge: Drive higher engagement and conversions through email campaigns in a crowded beauty market.
Process: Researched audience preferences, designed visually appealing templates, and tailored messaging to highlight new products and promotions.
Solution:Launched a series of branded, mobile-optimized emails with strong calls to action and cohesive visuals.
Result: Increased open and click-through rates, leading to higher traffic and sales from email campaigns.
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Research Objectives
To understand customer behavior and identify opportunities to increase wheel sales, focusing on the online experience, wheel/tire package offerings, and addressing customer knowledge gaps.
Research Approach
Unmoderated
Potential customers who have purchased wheels or are considering buying them.
Participant Incentive Budget
$20/participant
Total: $160
Participant Recruitment Criteria
Participants to Recruit
MUST-HAVE CRITERIA
Criteria to include or exclude to find the required participants.
- Include customers who seek to buy wheels soon or have in the past
NUMBER OF PARTICIPANTS NEEDED
8 total
5 enthusiast
3 circumstance