Unlock insights. Elevate experiences.
UX Research & Design That Converts
My Role at a Tire Co.
I played a key role in enhancing the digital customer experience by leading UI/UX design initiatives, conducting in-depth user research, and leveraging data analytics to inform strategic decisions. Through a combination of creative design, usability testing, A/B testing, behavioral analysis, and market intelligence, I optimized user journeys and drove measurable improvements aligned with a commitment to exceptional service and innovation.
- Led end-to-end design projects, creating intuitive and visually engaging user interfaces that align with business goals and user needs.
Conducted UI updates to improve usability, accessibility, and consistency across digital products.
Performed competitive research to benchmark features, identify market opportunities, and inform design decisions, ensuring our products stand out in a crowded landscape2.
Collaborated closely with developers and stakeholders to translate design concepts into high-quality, responsive user experiences.
Planned and executed usability tests to uncover pain points and validate design hypotheses, resulting in actionable insights for product improvements.
Leveraged Contentsquare to analyze user behavior, identify friction points, and optimize user journeys based on real data.
Used Similarweb to gather market intelligence and understand how users interact with competing platforms, shaping our product strategy.
Synthesized research findings into clear recommendations, supporting data-driven decision-making across teams.
Leveraged advanced behavioral analytics and digital experience tools (Content Square, Dynatrace) to uncover friction points and high-impact opportunities across user journeys.
Led usability studies to validate hypotheses and prioritize enhancements, ensuring that user-centric insights directly informed design and development decisions.
Translated complex data into actionable recommendations, effectively influencing stakeholders to prioritize initiatives with the greatest potential for user and business impact.
Achieved “Insights to Actions” target by consistently moving from data discovery to tangible improvements, demonstrating a strong ability to drive organizational focus and resource allocation toward the most valuable opportunities.
Developed visual reports using data from Adobe Analytics and Google Analytics, enabling stakeholders and team to digest heavy data insights with storytelling to be more impactful and memorable.
Translated complex analytics into clear, actionable visualizations that drive strategic conversations and highlight opportunities for growth.
Designed engaging promotional graphics for campaigns, product launches, and email marketing, ensuring brand consistency and driving customer engagement.
Produced visual assets that support marketing objectives and elevate the overall brand experience.
Conduct parallel usability tests during A/B test launches to provide qualitative context and uncover user pain points that quantitative metrics alone may miss.
Investigate underperforming or inconclusive A/B test results by analyzing user behavior with tools like Contentsquare, utilizing heatmaps, session replays, and journey analysis to identify friction points, errors, or confusing elements in the user journey.
Synthesize behavioral insights and document findings in detailed Jira tickets, ensuring issues are routed to the appropriate work streams such as enhancements or production support for resolution.
Deliver supplemental research and actionable recommendations to inform future test hypotheses, optimize conversion funnels, and improve the overall user experience.
Collaborate closely with experimentation teams to ensure a holistic, data-informed approach to digital optimization, combining quantitative A/B test results with qualitative user research for deeper understanding and impact
Wheels & Packages
