Crafting Beautiful, Functional Websites That Inspire
Bringing Together Design, UX Research & Data for Digital Excellence
Hi, I’m Shelley – a web designer blending creativity, research, and data-driven insights. I craft visually stunning websites, intuitive interfaces, and memorable brands through graphic design, user experience research, and data analytics.
Welcome to my portfolio-a curated collection of projects where thoughtful design meets data-driven insight. Each piece reflects my passion for crafting intuitive user experiences, compelling visuals, and measurable results. From user research and A/B testing to clean, conversion-focused web design, these projects showcase how I help brands grow through purposeful, user-centered solutions.
Luxury Tea Website Rebrand
Led a full website redesign to elevate White Lion Tea’s luxury brand. Created a clean, elegant digital experience with refined visuals and intuitive navigation, enhancing customer engagement and brand perception.
Art direction, website redesign, UX/UI design, visual identity, brand strategy
Digital Campaign & Creative Leadership
Led creative strategy and digital campaigns for a popular hair brand, developing engaging content and visuals that increased online engagement and unified the brand’s digital presence.
Creative strategy, campaign direction, social media design, email marketing, web asset design
Brand Identity & Digital Design
Refreshed a lash companies brand and website with a modern, cohesive look across digital and print, elevating their industry presence and supporting business growth.
Art direction, brand identity, website redesign, packaging design, digital campaigns
Research That Shaped Better Online Shopping
I played a key role in enhancing the digital customer experience by leading user research and experience design initiatives. By combining usability testing, behavioral insights, and strategic analysis, I helped optimize online journeys and support innovation in a service-driven retail environment.
UX Research, Usability Testing, E-commerce, Automotive, Product Design, Information Architecture, Interaction Design, User Experience
Digital Campaign & Creative Leadership
Led creative strategy and digital campaigns for a popular hair brand, developing engaging content and visuals that increased online engagement and unified the brand’s digital presence.
Creative strategy, campaign direction, social media design, email marketing, web asset design
Brand Identity & Digital Design
Refreshed a lash companies brand and website with a modern, cohesive look across digital and print, elevating their industry presence and supporting business growth.
Art direction, brand identity, website redesign, packaging design, digital campaigns
Upcoming Releases
Discount Tire
Coming soon!
Test
Test
Vincent & The Lost Cat
Leonel Shelton
Flowers For Her
Natalie Hernandez
Trusted By Leading Brands
Collaborations & Clients
I’ve had the privilege of partnering with a diverse range of companies-from national retailers to innovative startups. Each collaboration has shaped my approach and strengthened my commitment to delivering impactful, user-focused design. Here are just a few of the brands I’ve worked alongside:
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